How WPC Flooring Can Enhance the Resilience and Safety of Senior Living Spaces

  WPC flooring is a relatively new flooring category that is taking the industry by storm. It’s a cross between vinyl and LVT and has a lot of promise for a durable floor that is both visually appealing and comfortable underfoot.



 Wide variety of environments

Like LVT, WPC is 100% waterproof and suitable for a wide variety of environments. This luxury product is a favorite for homeowners looking to emulate the look of traditional hardwood floors but want a resilient flooring that isn’t prone to moisture infiltration and damage.

Natural feel underfoot

In addition to its superior water resistance, WPC also has a more natural feel underfoot than many vinyl products. This is due to the wood-and-vinyl composite core, which has a sort of spring and give you’d expect from real hardwood floors. Vinyl-only rigid LVPs can have a hollow feel to them, so this added layer of comfort is quite welcomed.

WPC product

The base/core layer of the WPC product is typically a mix of ground wood particles and heated thermoplastic resin that are then extruded into shaped plank pieces. This layer is what makes the product waterproof and allows it to stand up to environments that laminate shouldn’t be used in, such as bathrooms or basements where standing water could seep through the floor.

 Floor its aesthetic

Over the top of the base/core layer is the visual layer that gives the floor its aesthetic. This layer is printed with a pattern that mimics the look of other flooring types, such as tile and hardwood. Some brands use a photo realistic technology to achieve this, which adds the level of detail you would find in genuine stone or hardwood floors.

Embossed wear layer

Underneath the visual layer is an embossed wear layer that protects the floor against stains, scratches and other wear. This is a critical aspect of the flooring and what distinguishes it from other, less-durable products. The thicker the wear layer, the more resistant your floor will be to dents and scrapes.

Foot comfort

In addition, some WPC products have an attached pad or underlayment that helps with sound abatement and under foot comfort. This is a great option for homes with concrete subfloors or if the budget doesn’t allow for a full underlayment job.

Dozens of manufacturers

There are dozens of manufacturers that now offer  WPC flooring. One of the biggest is Shaw, which is a leader in this category with its Floorte line of products. These products feature a high-density polymer core that is both rigid and waterproof and is available in a variety of colors and patterns.

Conclusion

Specialty dealers are always on the hunt for flooring products that have the potential to make them more profitable and help them grow their businesses. As a result, they’re watching this emerging category carefully. Whether they’re trying to explain it to their customers or effectively merchandising it, they know that it has the ability to revolutionize the way they do business.

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